Activities
- Team registration and attendance confirmation
- Distribution of branded merchandise and promotional materials
- Equipment check (camera, phones, speakers, banners)
- Review of route and targets
- Team photo before departure
Responsible Teams
- Marketing Team
- Sales Team Lead
- Photographer
- Reels Team
Deliverables
- Fully prepared team
- Content for roadshow kickoff
Objectives
- Launch awareness campaign
- Create initial visibility
Activities
- Artist/MC crowd mobilization
- Product introduction and promotions
- Distribution of flyers and promotional materials
- Customer engagement and lead capture
Team Tasks
📱 Reels Team
- Capture launch moments
- Record crowd engagement
- Create first reel
📸 Photographer
- Take branded activation photos
- Team and customer interaction shots
🎤 Artist/MC
- Public announcements
- Promote offers and key messages
💼 Sales Reps
- Register prospects
- Conduct product demonstrations
- Generate sales
📊 Marketing Team
- Manage branding visibility
- Support crowd engagement
KPI Target
Objectives
- Increase product awareness
- Strengthen customer interactions
Activities
- Roadshow procession
- Live demonstrations
- Public engagement
KPI Target
Content Required
- Customer testimonials
- Product explanation clips
Objectives
- Expand market reach
- Drive product inquiries
Activities
- Artist performance
- Interactive customer sessions
- Lead generation
Team Focus
📱 Reels Team
- Trend-based content
- Crowd reaction videos
💼 Sales Team
- Product presentations
- Closing sales opportunities
KPI Target
Objectives
- Brand awareness
- Community engagement
Activities
- Mobile activation
- Customer education
- Promotional announcements
KPI Target
Content Focus
- Street interviews
- Community interactions
Objectives
- Increase visibility in business zones
- Promote product benefits
Activities
- Product demonstrations
- Direct customer interactions
- Sales push
KPI Target
Team Deliverables
- One promotional reel
- Product demonstration footage
- Sales update report
Objectives
- Largest customer engagement point
- Maximum sales conversion
Activities
- Extended artist engagement
- Product showcases
- Customer Q&A sessions
- Sales campaigns
Team Targets
📱 Reels Team
- Main event coverage
- Influencer-style content
- Live social media updates
📸 Photographer
- High-quality campaign photos
- Group and crowd shots
💼 Sales Team
- Aggressive lead generation
- Conversion follow-ups
📊 Marketing Team
- Collect market feedback
- Measure engagement levels
KPI Target
Objectives
- Final sales push
- Team wrap-up
- Content capture
Activities
- Final crowd engagement
- Last sales opportunity
- Team appreciation
- Closing content recording
Team Reporting
📱 Reels Team
- Submit raw content
- Highlight reel outline
📸 Photographer
- Submit photo count
- Organize image folders
💼 Sales Team
- Total leads generated
- Total sales achieved
📊 Marketing Team
- Audience reach estimate
- Visibility report
Final KPI Target
🎯 OVERALL ROADSHOW TARGETS
👁️ Visibility
- Reach 500+ people
- Maintain brand presence across all locations
🎓 Awareness
- 300+ customer interactions
- Product demonstrations at every stop
📱 Marketing
- 10–15 reels produced
- 300+ photos captured
- Live social media coverage throughout
💰 Sales
- 200+ leads generated
- 50+ sales conversions
- Customer database development
📋 END OF DAY REPORT (6:00 PM)
Each team submits:
6
Recommendations for future
✨ Success Measure: Increased FARISI visibility, awareness, engagement, lead generation, and sales conversions across the entire activation route.